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Commercial

Three analysts look at the charts on a screen

Within the commercial side of a company there are a large number of people working towards promoting the medicines their company produces.

Prescription medicines are not allowed to be advertised to the general public in the UK. Instead they must be promoted to doctors, who then choose whether to prescribe them.

Adverts in medical journals, conferences and presentations tell doctors about the medicine, but most information comes from medical representatives involved inÌýsales and marketing. Medical reps visit doctors on a regular basis to tell them about their company’s new products, and to answer any questions they have.Ìý

Sales managers,Ìýhealth economics experts,Ìýhealthcare communication professionalsÌý²¹²Ô»åÌýproduct managersÌýall work together with the aim to promote new medicines for the benefit of patients.

Office worker sits typing at a laptop, at a desk with an impressive city panorama seen through the window behind.

title-strip icon Healthcare communications

Those who do well in healthcare communications are proactive, positive, professional and work well as part of a team.

 Two office workers sit chatting at a large table in front of a large window onto a cityscape

title-strip icon Medical information

Up to date, accurate and strategic information on medicines is vitally important for the pharmaceutical industry, healthcare professionals and patients.

 Team of office workers sat around a large conference table having a meeting

title-strip icon Sales and marketing

It’s the job of everyone who works in sales and marketing to make sure that doctors are aware of the benefits of new medicines.